Job Title

Senior Director, Research and Insights

Job Description

About Your Role:

Dotdash Meredith is looking for a Senior Director of Research and Insights

to lead our research strategy for our Health vertical (Core endemic portfolio: Verywell Health, Verywell Mind, Verywell Fit, and Health ). Dotdash Meredith is a top resource in health on the internet, reaching nearly 200 million unique users a month. Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our health sites, but across powerful brands in home, food and beverage, tech, travel, family, beauty, and entertainment (including powerhouses like People, Better Homes and Gardens, Travel and Leisure, and AllRecipes).

This robust first-party data is especially important when it comes to the patient journey--at Dotdash Meredith we don't just see patients from an endemic health perspective; we see and seek to help them as whole humans, understanding how their health journeys connect to and impact their everyday lives and supporting them in those arenas.

As the Senior Director leading this group, it will be your responsibility to build deep partnerships with Dotdash Meredith's cross-departmental leaders including the Health Chief Revenue Officer, SVP of Marketing, group General Manager, and Chief Medical Officer. You will build, support, and enhance strategic research plans across the organization through the use of Dotdash Meredith's unique first-party data, custom primary research, and syndicated/external data sources.

About Your Contributions:

• Be the authority on our audiences on our Health sites:

  • Be the expert on and evangelize our brand positioning across the organization to promote revenue growth.
    • Provide the Research point of view in sales meetings, internal meetings, and conferences as needed.
  • Partner with sales leadership and their team by becoming an expert on their business and providing strategic, in-depth, and authoritative insights in line with overall brand and business strategies-whether in response to a single RFP or to grow a larger client relationship.
  • Partner with the Chief Medical Officer and content teams by providing insights and research to help develop a POV for industry thought leadership and editorial programs.
  • Proactive development of industry focused materials to help our revenue and edit organizations identify patterns of opportunity (for edit, insights, or product development) and address how DDM can help with the emerging needs of our advertisers and users.
  • Work with large data sets to synthesize information and draw out key insights
    • Use syndicated, first-party, and primary research findings to guide business decisions.
  • Demonstrate exceptional communication and collaborative abilities- including excellent research storytelling skills that allow you to draw out key insights and communicate them in compelling and engaging ways.
    • It's not about the data--it's about what the data tells us about what our users need. And telling compelling stories based on the data is what will power your success!

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``` - Build and communicate future strategy and identify opportunities for growth:

- Possess a profound curiosity to uncover meaningful insights around the needs and nuances of our readers to impact go-to-market strategies and day-to-day tactical wins. - Own both short-term and long-term insight roadmaps to drive results for the Health vertical, aligned to the business' strategic plans. - Collaborate closely with the revenue, content, product, and marketing teams to provide impactful insights that support their strategic plans, helping to shape those plans as appropriate. - Proactively identify opportunities for Research to bette support the business. - Consistently demonstrate strategic thinking with strong analytical and problem-solving skills.

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``` - Lead and grow the research and insights team to ensure continued excellence:

- Embody company values (noted below) while leading a team of researchers and analysts while ensuring they are growing and developing their skills in a manner that aligns with those company values - Identify opportunities for career path growth within the team and support your team in achieving those goals - Dotdash Meredith values: - Expect integrity - Act now, not later - Champion accountability - Respect all - Make it matter - Manage and refine (as necessary) processes for cross-functional collaboration to ensure the team can move at speed with accuracy

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``` - Be an authoritative and compelling voice in the marketplace about what our insights tell us about how to best reach and help our users.

- Join stakeholders in client meetings, conferences, and industry events to bring the research and insights to life. - Generate excitement and energy around DDM Health initiatives by combining your passion for insights with clear and compelling recommendations for action. - Deeply understand and advocate for intent targeting powered by D/Cipher as a critical tool for reaching the right person, with the right message, *at the right time* . - Deeply understand and advocate for our partnership with IQVIA to understand the presence of qualified audiences across our portfolio, down to the URL level--bringing those insights together with those of D/Cipher to create a holistic vision for the DDM Health vertical's present and future impact.

About You:

7+ years of research and analytics experience, with experience in the media industry

Deep expertise in the pharma industry, with an understanding of buy-side and sell-side dynamics, as well as how future roadmaps for pharma companies impacts their future needs

Understand the digital advertising landscape, products, and trends that are important to industry media buyers

Strong interest in engaging with and understanding key audiences, topics, trends, and events to tie market and world events to audience insights and present a point of view that is appropriate for and in context with the these industries

Expertise in working with large data sets to synthesize information and draw out key insights

Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions

Experience managing and mentoring analyst teams of five or more

A true self-starter who provides proactive ideas, understands organizational goals, and moves initiatives forward - with a proven track record of leading projects from start to finish and delivering business value

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